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'Networks in Context: Meanings, Methods and Purposes' Nick Crossley, University of Manchester July 9, 2020 15:30:00 GMT+3 In the context of social media and professional ‘networking’ social networks are often deliberately cultivated and can become an end in themselves. In other contexts, however, networks emerge as a consequence of actors doing something else, and though they remain important in these contexts, as resources and sources of both opportunity and constraint, their meaning and import is often at least partially relative to the ‘something else’ that actors are doing. As researchers, moreover, our own interest in networks may be relative to that ‘something else’. In these contexts, the content of interactions and relations may be at least as important for sociological purposes as the structure they form, and likewise, events exogenous to that structure and our methodology must reflect this. The measures we use and the interpretations we make of them must take account of this context, and we may want to link social network analysis to other methods of data gathering and analysis, in order to better grasp ‘the whole’ we are focused upon. In this presentation I will discuss some of the issues and challenges this raises, drawing upon various projects in which I have been involved.