How Higher Consent Opt-In Rates Directly Boost Google Ads Performance скачать в хорошем качестве

How Higher Consent Opt-In Rates Directly Boost Google Ads Performance

From Regulation to Revenue: How Privacy & Consent Directly Impact Marketing Performance In this webinar, we break down how consent, opt-in rates, and Consent Mode have evolved from being “just a legal requirement” into a critical performance and data quality lever for platforms like Google Ads and Google Analytics. Originally introduced as a compliance and technical necessity, Consent Mode is now deeply tied to: Conversion modeling Smart Bidding performance Signal quality Platform trust & account stability In other words: poor consent = weaker data = worse performance. Together with Max Lucas (Managing Director & Senior Consultant at DWC), we show how brands and advertisers can turn privacy and consent into a competitive advantage, improving opt-in rates while building trust and feeding better data into their marketing platforms. This session was originally presented at the Usercentrics Advisory Board in Prague and is now shared publicly because of how important it is for performance-driven advertisers. In this webinar, you’ll learn: ✅ Why opt-in rates directly impact Google Ads & GA4 performance ✅ How Consent Mode affects Smart Bidding & conversion modeling ✅ How to design consent banners that increase acceptance rates ✅ Why trust at first sight impacts data quality ✅ How to avoid data loss and performance decline due to poor consent setup ✅ How contextual consent can massively increase opt-ins ✅ Why privacy is now a growth lever — not just a legal checkbox If you run Google Ads, Performance Max, Demand Gen, or any data-driven marketing, this is a must-watch. Speakers: Max Lucas — Managing Director & Senior Consultant at DWC Thomas Eccel — Founder, AdSea Innovations | ProfitMetrics Adriaan Dekker — Co-Founder, The PPC Talent Network