Reverse ETL vs CDP. Is there one clear winner? скачать в хорошем качестве

Reverse ETL vs CDP. Is there one clear winner?

Ankush (Head of Product, Census) talks about the pros and cons of Reverse ETL and CDP. Summary of the discussion: What are CDPs? How do they work? What are the pros/cons? The cloud data warehouse era. Operational analytics and reverse ETL - How do they work? What are the pros/cons? Reverse ETL and CDP are better together. How to use reverse ETL and CPDs together + customer Questions we answered from the audience: How CDP vendor lock-ins compare to Reverse ETL vendor lock-ins? Vendor lock-in refers to a situation where the cost of switching to a different vendor is so high that the customer is essentially stuck with the original vendor Why do you believe that CDP + Reverse ETL are useful together? Do you expect all CDP vendors to start using the data warehouse/reverse ETL model? What is the coolest thing you’ve ever seen done with Reverse ETL? Does reverse ETL support A/B testing needs?