Feeder Strategy in the Andromeda Era: Stop Buying $70 Clicks скачать в хорошем качестве

Feeder Strategy in the Andromeda Era: Stop Buying $70 Clicks

👉 Get Creative Diversification for Meta Andromeda: https://www.tiereleven.com/cd This episode breaks down the modern “feeder strategy” for Meta Andromeda and why most brands shouldn’t default to Google Search for growth. The big idea: Search is a red ocean (expensive clicks, tiny scale, “near me” chaos). Meta’s Andromeda-style systems let you build demand at CPMs, train the pixel, and move people through a buying journey without manually stitching together custom audiences like 2013–2014. They also explain how FAQ-driven creative (legit, contracts, doctor, delivery speed) becomes the real conversion lever in health offers (TRT / GLP-1), and why you can’t jump straight from “cheap” to “transformation” without trust-building steps. Then it gets tactical: a campaign structure where multiple product-specific campaigns eventually outperform and replace the single “all-in-one” campaign—because the sticky pixel causes campaigns to blend, steal volume, and re-balance attribution over time. 📌 Chapter Markers: 0:00 Why Search Doesn’t Scale 0:52 Old Funnel Logic, New Execution 2:22 Picking the Conversion Video 2:44 Building Ads From FAQs 4:22 The “Echelon” Messaging Ladder 6:07 Updating the Feeder Strategy 6:51 Why Split Campaigns Beat One Campaign 9:15 Better CAC Than a Single Click 10:34 The Law of CPMs 11:46 Meta Lifts Google Performance 12:40 The Chick-fil-A Effect 📺 Subscribe to The Ad Lab and watch us live every Friday at 2:30 PM EST