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INTRODUCTION TO OB ORGANIZATIONAL BEHAVIOR

OB is defined as "the study and application of knowledge about how people, as individuals and groups, act within organizations." It helps managers understand and predict human behavior at work. Why studying OB is important in simple words....OB is not just an academic subject but a practical tool for effective leadership, teamwork, communication, and management in their careers. Whether working in a corporate environment, managing a team, or starting a business, OB knowledge is essential for success.