Right to Invest: How to Fund Unicorns, Not Zombies [Intro] | Real Options, Strategy, Innovation скачать в хорошем качестве

Right to Invest: How to Fund Unicorns, Not Zombies [Intro] | Real Options, Strategy, Innovation

Discover Modern Real Options for Innovation - Not just a smarter way, but the only rigorous way, to invest under uncertainty Most companies are flying blind when they make big bets, because they use inappropriate tools and methods. They use linear, deterministic models like NPV in a world that’s anything but predictable. So they end up either paralysed by indecision or throwing billions at risky moonshots. In this intro video, Stephen Parkins (‪@Culturedge‬) and Claus Hirzmann (*Strategic Finance SAS*) explain why both extremes — doing nothing or going all-in — are not real strategies. They reveal a third path, characterised by optionality and adaptability A disciplined, adaptive approach that blends financial rigour with innovation ambition. Chapters 0:00 Is your strategy out of gas? 0:13 Tough times ahead for companies like yours 1:23 The core problem 2:17 A real example from an (almost) real company 📑 Access the BWM "leaked strategy" for 2035 here: https://culturedge.com/Right-To-Inves... 3:22 So what's the solution? 📖 Read more about the Modern Real Options method here: https://www.strategic-finance.eu/en/b... 5:50 Why this matters 6:37 New 4-part video series (it's free) Why traditional investment models fail when the future is uncertain How “Real Options” make innovation financially defensible What the upcoming 4-part video series will teach you How to bridge the gap between CFO discipline and innovation ambition The full Right to Invest video series will show you how to: 1. Build realistic business cases that adapt, not just persuade 2. Design the right experiments to reduce uncertainty step by step 3. Execute and learn fast - without over-committing resources 4. Update your business case with real evidence and scale wisely 👉 Sign up for the free video series here: https://culturedge.com/Right-To-Inves... If you’re tired of “bold” strategies that gamble with billions → this is your antidote. If you want to look smart in front of your CFO and turn bold ideas into quantifiable ROI → this is for you.