How to Get Serious Leads at Trade Shows скачать в хорошем качестве

How to Get Serious Leads at Trade Shows

If you’re trading raffle tickets for business cards, you’re not making trade shows work hard for you. In this video, I reveal my number one technique for identifying SERIOUS trade show leads. It’s an easy-to-use method that draws booth visitors into the solution conversation and helps you decide whether or not you are dealing with a serious prospect. But this is hard because the traditional approach trade show marketing people use is to sound smart about what your company does. Unfortunately, this does very little to draw people into a business conversation. My trade show tip is to use the CASH technique instead. CHALLENGE | AFFECTS | SOLVE | HOW Give it a try! Question: What trade shows are you planning on attending this year? Matt P.S. Let me know what other trade show related videos you want to see!