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Download the CFO’s Guide to AI and Machine Learning at https://NetSuite.com/UpFlip From walking dogs as a kid to building a multi-location painting empire, Richard Gould's story proves that success comes to those who aren't afraid to start over. After running a successful painting business in New Jersey for years, Richard took a bold leap: selling everything and moving to North Carolina to rebuild from scratch. Starting with $200,000 and pure determination, Richard's Painting has now expanded to over 20 locations across the state. His franchise model focuses on creating the ultimate 'neighborhood painter' experience, where quality workmanship and exceptional service take center stage. Want to learn how to start a painting business that stands out? In this episode, Richard shares his journey from hands-on painter to successful franchise owner. He reveals the challenges of building a painting business in a new territory, his proven strategies for growth, and how his top franchisee hit $700K in revenue in just their third year. Whether you're considering starting your own painting business or looking to scale an existing one, Richard's practical insights on building a successful painting franchise will show you exactly what it takes to make it in this industry. He breaks down the exact steps that helped him transform from a local painter to a business leader with ambitious plans for 100 locations. Resources: 🎓 Access our no-fuss painting program TODAY - https://links.upflip.com/how-to-start... 👉 Be part of Richard’s Painting family - https://links.upflip.com/richards-pai... 🎓 Start or scale your business with the UpFlip Academy - https://links.upflip.com/academy-yt 📕 FREE access to ‘137 most profitable businesses’ - https://links.upflip.com/137-business... 🎙️ Follow the UpFlip Podcast - https://links.upflip.com/podcast-yt 📩 Join the UpFlip Newsletter - https://links.upflip.com/newsletter-yt Timestamps: 00:00 - Start 00:53 - Hustling since childhood 01:27 - Painting just kind of happened 02:01 - Startup costs 02:26 - More than just a brush and a roller 02:48 - Acquiring the business 03:46 - Buying a biz might be your smartest move 05:10 - Supplier and monthly costs 05:51 - Out in the sun and enjoying a tan 06:27 - Starting as a nobody 07:26 - Rule #1: Get out there! 08:54 - Revenue 10:39 - Pricing strategy and margins 11:51 - Fan blitz 12:32 - Easier to go down than up 13:05 - Marketing with less than $500 13:38 - Online platform with the best ROI 14:22 - Community over technology 15:02 - A single YES can outshine a hundred NOs 15:46 - “Is this the best it’s gonna be?” 16:40 - A business built on word of mouth 17:23 - Knocking doors = Opening connections 18:20 - Services offered 19:26 - Ready to start tomorrow? 21:07 - Finding your ikigai 22:02 - Money isn’t magic 22:36 - Pros are NOT always the best 24:04 - Appreciation builds loyalty 25:05 - From employee to owner 26:00 - It starts with character 26:36 - Commercial vs. Residential 27:55 - Successful in LESS than a year 28:51 - Turn your circumstance into your superpower 29:40 - Visibility is already half the battle 30:43 - All it takes is one believer 32:05 - Ready for the next challenge 33:03 - Here’s what really goes down as a franchisee 33:44 - The ultimate game-changer 35:30 - Outro #painting, #howtostartapaintingbusiness #paintingbusiness