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Azeem Ahmad and Tom Anthony joined Michael Chidzey and Jo Turnbull on Friday 22nd December 2023 for SEO Office Hours. Questions covered: 00:00 Welcome 03:25 Where do you get your SEO news from? How do you keep up to date with trends? What areas of SEO are going to be important in 2024? 10:28 SEO is not taken seriously in our business despite being important 17:54 Keyword stuffing 20:09 Spam score and disavow files 26:50 Is Google Search Console proving that fewer people are clicking on the organic search results 29:41 International SEO across three websites 35:15 How to resolve when your sitemap is not fetched in Google Search Console 36:32 Why is it so difficult to convince people about my SEO services if I don't rank number one myself? 42:30 What technology is best for SEO? 46:43 Learning from SEO testing results 50:45 AI to write "bot" content If you don’t know Azeem… Azeem is an award-winning digital marketer specialising in many areas, including SEO, PPC and social media and is currently the Global Digital Marketing Lead in the B2B space (https://iamazeemdigital.com/). He is also an international conference speaker, with recent engagements including ISS in Barcelona and Mozcon in Seattle. Azeem’s podcast, the ‘Azeem Digital Asks Podcast’ sits in the top 20 globally (@azeemdigital). If you don’t know Tom… Tom is the Chief Technology Officer at SearchPilot (@SearchPilot and https://www.searchpilot.com/) but has been in the SEO industry for over 15 years and spent 25 years in web development. During this time, Tom also worked at Distilled as their head of R&D. He actively works as a security researcher and has a PhD in AI, whilst also holding a keen interest in the future of search and all the newest trends in technology!