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When Brand Collaborations Go Too Far

When Brand Collaborations Go Too Far Colabs! They’re everywhere. It’s like Tinder for trademarks. And sometimes, the chemistry is electric. Sometimes, it’s a disaster. In this episode, Jasmine and Piers debate the question: can colabs go too far? They discuss Zara × Disney, Balenciaga x Crocs, KFC x Crocs, Supreme x Louis Vuitton, Barbie x Airbnb, Kanye West x adidas ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ ✅ For Business inquiries ►jasmine.montgomery@sevenbrands.com ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ 🕐 𝐓𝐢𝐦𝐞𝐬𝐭𝐚𝐦𝐩𝐬: 0:05 – Intro & Zara × Disney shock 2:36 – Are collabs everywhere now? 3:46 – Can collaborations go too far? 4:09 – Inside the Zara × Disney collab 6:00 – Identity vs culture in fashion 7:02 – When collabs go wrong (Balenciaga × Crocs) 8:54 – Kanye West × adidas fallout 9:44 – When collabs work (Supreme × Louis Vuitton) 12:30 – KFC × Crocs: genius or madness? 15:34 – Barbie × Airbnb success 16:36 – Arsenal × A-COLD-WALL* 18:07 – Collaboration fatigue 19:50 – Final verdict: genius or gimmick 23:23 – The recipe for great collaborations 24:45 – Wrap-up & sign-off ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ ✅ 𝐒𝐭𝐚𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐖𝐢𝐭𝐡 𝐌𝐞: 👉 LinkedIn: https://www.linkedin.com/in/jasmine-m... 👉 Website: https://sevenbrands.com/ 👉 Subscribe:    / @marketingglobaledition   ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ ✅ 𝐎𝐭𝐡𝐞𝐫 𝐕𝐢𝐝𝐞𝐨𝐬 𝐘𝐨𝐮 𝐌𝐢𝐠𝐡𝐭 𝐁𝐞 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐈𝐧 𝐖𝐚𝐭𝐜𝐡𝐢𝐧𝐠: 👉    • If Mini Were A Flavour, What Flavour Would...   👉    • Trendjacking: Smart Brand Move or Strategi...   👉    • Is Facebook Listening to Our Conversations?   ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ 𝐃𝐢𝐬𝐜𝐥𝐚𝐢𝐦𝐞𝐫: Copyright Disclaimer Under section 107 of the Copyright Act of 1976, allowance is made for "fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ 𝐇𝐀𝐒𝐇𝐓𝐀𝐆: #BrandCollabs, #MarketingStrategy, #CoBranding, #BrandPartnerships, #Branding, #MarketingPodcast, #PopCultureMarketing, #LuxuryBrands, #BrandFit, #MarketingInsights ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ 🔎 𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐏𝐡𝐫𝐚𝐬𝐞𝐬: brand collaborations,marketing collaborations,brand partnerships,co branding,collab marketing,brand strategy,marketing debate,fashion collaborations,pop culture marketing,luxury branding,brand fit,marketing podcast,global edition marketing,branding mistakes,brand alignment,marketing insights,When Brand Collaborations Go Too Far,luxury marketing,marketing strategies,business of fashion ►Like This Video. ►Share this Video with your friends. ►Subscribe to the channel if you haven't already.