RCS in Action: What 2025 taught us & what comes next скачать в хорошем качестве

RCS in Action: What 2025 taught us & what comes next

2025 marked a turning point for RCS — from promise to performance — as brands moved beyond pilots and experiments to real, customer-ready experiences that drive engagement, trust, and measurable business impact at scale. In this live panel, we’ll unpack what actually changed over the past year, how RCS is maturing across markets and ecosystems, and what enterprises should be preparing for in 2026. What we’ll cover: ✅ The most meaningful RCS milestones of 2025, beyond adoption numbers — focusing on real brand and user experience impact ✅ What “RCS maturity” means in practice today, including consistency, reliability, trust, and enterprise readiness ✅ How operators, platforms, and brands are thinking differently about RCS compared to a few years ago ✅ A look ahead to 2026, with a focus on P2A entry points, discovery, and conversational user journeys ✅ Practical advice for enterprises moving from pilots to scalable, always‑on RCS programs If you’re responsible for customer engagement, messaging strategy, or digital trust, this session will help you separate hype from reality and plan your next move with confidence.