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Skincare for toddlers? Yep — that’s where we are in 2025. Shay Mitchell’s new kids’ skincare brand Rini just dropped… and instantly sparked outrage online. Some people call it “cute self-care,” others say it’s “promoting beauty standards to children.” In this video, we’re breaking down: • What Rini actually is and what products they’re selling • Why parents and dermatologists are pushing back • The bigger conversation around “Sephora Kids” and the beauty industry’s obsession with Gen Alpha • And my honest take: where’s the line between healthy habits and marketing to kids? If you’re tired of influencer-backed brands trying to sell us solutions to problems we didn’t know we had, this one’s for you. 👇 Tell me in the comments — would you buy skincare for your child? Or has the industry officially gone too far? 💬 Don’t forget to subscribe for more deep dives into influencer products, beauty trends, and internet culture. 🕒 Chapters: 0:00 – The new skincare brand for toddlers 0:20 – What is Rini? 1:16 – Why people are upset 1:52 – The bigger beauty trend 4:02 – My take 4:43 – What do you think? 🔎 Topics Covered: Rini skincare controversy, Shay Mitchell skincare line, kids skincare trend, Sephora Kids debate, influencer marketing, Gen Alpha beauty trends, parenting and consumer culture, beauty industry criticism. #rini #shaymitchell #kidsskincare #sephorakids #beautycontroversy #discoveringdupes #influencerbrands #beautytrend #kidsselfcare #genalpha #internetculture #commentarychannel #beautydrama