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Competitive advantage theory 3 года назад

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Competitive advantage theory
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Competitive advantage theory

🎯 Get our Customized Marketing Course for Different Sectors 💡 Use the code "Youtube30" at checkout & get a 30% discount today! 🔗 https://easymarketingschool.org/courses/ Competitive advantage theory refers to factors that allow a company to produce goods or services better or more cheaply than its rivals. Statistics show that the market share of "Tesla'' is equal to the sum of the market share of "BMW", "Mercedes", "Toyota" and a number of other famous car companies. But have you thought about the reason for this success of "Tesla'' ? First of all, I can say that one of the main reasons that brought this success to "Tesla" is that it attracts people's attention by having much more innovative ideas than its competitors. It is clear that other car companies, like Tesla, produce electric-only cars. But "Tesla'' has a significant advantage over its competitors by offering its customers services that other companies do not offer. For example, if you own a "Tesla'', you can still supply your car with solar energy by buying it from energy stations produced by "Tesla". Another advantage that the company has is the presence of Tesla's own super energy stations in the countries where it sells the most, which you can use free of charge. Let me also mention that with the help of these super-energy stations, you can fully power your car in minutes. Another factor that gives Tesla a competitive advantage is that the company's customers in Europe and America are provided with the Internet by StarLink. StarLink is an internet service provider satellite belonging to Elon Musk's other company - SpaceX. We can continue to list the advantages that "Tesla" has in competition with other companies. However, the main topic of today's video is not the advantages of "Tesla", but the advantage in the competition in general. In any industry, you can build an advantage over your competitors in different ways. Let's first look at how branding can benefit a company. If a company wants to be seen as a brand in the market, of course it has to go through some stages. For example, along with a good product, it should have good service and good customer relations. To bring all this to the "good" level, a certain amount of capital is needed. Let's look at the example of Apple, one of the best examples of branding. In the 1990s, there were a number of computer companies selling at a lower price than Apple. "Microsoft" provided those companies with operating systems. On the other hand, "Apple" had a special operating system. But that didn't change anything. As a result, people used cheaper computers instead of Apple. In 1997, Steve Jobs put an end to this negative trend for Apple. At that time, the new generation of "Apple'' branded computers would have an even higher price due to Steve's decision. Of course, in exchange for this price, they offered a more powerful system and its own operating system. Having these advantages behind him, Steve Jobs was able to take great and successful steps towards branding using the title " PC vs Mac ''. Considering that we can easily feel the result even today, we can say that Apple's branding step was successful and gave it an advantage in the competition. In addition to branding, the factor that can give an advantage to any company is, of course, the quality of the product or service that that company puts on the market. It is clear that people are looking for products that are not only cheap, but also reasonably priced and can meet their needs. In addition to quality, the fact that the product appeals to a more specific crowd, rather than to a very broad one, can also give you an advantage over the competition. #marketing #competitiveadvantage

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