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⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt 🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marke... In this episode of the Built Local Podcast, Clay Lawrence sits down with Glenn Ferron, franchise owner of Woofies of Space Coast, to break down how mobile pet grooming is reshaping the pet care industry — and why franchising was the right move for him. Glenn shares his transition from corporate leadership into entrepreneurship, how a franchise coach helped him align business with personal values, and why Woofies’ mobile grooming model stands out in a crowded market. The conversation dives into customer experience, community-driven marketing, mobile grooming misconceptions, and how Google reviews have played a major role in accelerating local growth. This episode is a must-watch for anyone considering franchising, entering the pet care industry, or building a local service business with long-term vision and systems. About Woofies of Space Coast Website: https://www.woofies.com/space-coast 🔥 What This Episode Covers • Franchise vs starting from scratch • Why mobile grooming demand keeps growing • Community-based marketing and local events • Customer experience as a growth advantage • Organic Google leads and Facebook group strategy • How Woofies doubled down on reviews with Review Harvest • Long-term outlook for the pet care industry ⏱ Timestamps 00:00 Franchise vs starting a business 00:21 Meet Glenn from Woofies 02:03 What Woofies does 03:17 Choosing the right franchise 05:34 Mobile grooming explained 07:22 Pet care demand trends 09:49 First year of franchising 12:31 Mobile grooming misconceptions 16:32 Why customers choose mobile grooming 18:26 Standing out in a competitive market 23:11 How Woofies gets customers 28:35 Reviews before Review Harvest 30:38 Advice for new users 32:21 Future of the pet care industry 35:43 Final thoughts