How to take good photos - to support your personal brand скачать в хорошем качестве

How to take good photos - to support your personal brand

If you hate being photographed, you’re not alone! In this episode of Annette Minihan’s Podcast, Annette talks with personal brand photographer Kate Swerdlow, the person behind Annette’s most-used photos across LinkedIn, newsletters, and content. Kate shares what people say the second they step in front of the camera (“Can you make me look thin?”, “What do I do with my arms?”, “Are you good at Photoshop?”), Why smartphones and social media have made us more self-critical, and how to get natural, authentic photos that actually build trust. If you’re building a personal brand, selling a service, or simply need better photos for LinkedIn, this episode gives you a practical checklist for showing up with confidence, even if you feel awkward. Key topics we cover • The most common fears people have on camera (and how to handle them) • Why people hate photos more now than ever • The real secret: trust and direction, not “being photogenic” • What makes a great personal brand photo (honesty and authenticity) • Why candid “in-between moments” often become your best images The 3 essential photo types for your personal brand: 1. clean professional headshot 2. you in action, in your real work environment 3. something personal that makes you relatable If you can only do one shoot a year: how to plan outfits, locations, and crops for maximum reuse • How to prepare the day before (sleep, hair, makeup, and what you can control) • Advice for 45+ professionals: stop hiding, bring your experience to the front Transcript Follow along using the transcript. Show transcript Annette Minihan's Podcast from Careers Unpacked