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What really happens after a customer clicks "buy"? In this episode of Simply Clever, Cleverific co-founder Tu Pham talks with Matt Habib, co-founder and CMO of Ship Velocity, a Miami-based 3PL built for Shopify and direct-to-consumer ecommerce brands. Matt breaks down the true costs and operational challenges of order fulfillment that most founders only discover once margins start to shrink. Topics covered include: ✅ Why poor inventory planning and inbound shipment chaos slow down same-day fulfillment and how to streamline operations before they become a bottleneck. ✅ The hidden costs inside 3PL invoices: storage, software, account management, and shipping markups that increase your true cost per order. ✅ How to evaluate your 3PL partner and protect your brand from annual shipping rate increases and hidden fees. ✅ The impact of international fulfillment on customer experience, retention, and lifetime value, especially in wellness and supplements. ✅ How rising customer acquisition costs are squeezing brand margins and what actually improves performance: creative testing, AOV optimization, and post-purchase upsells. ✅ Common CRO mistakes brands make when they skip the fundamentals and where to focus testing for real results. ✅ What brands processing over 50,000 monthly orders should prioritize in 2026 to stay competitive. ✅ Why live shopping and TikTok Shop signal the next big shift in DTC ecommerce. Matt also shares how Ship Velocity’s transparent pricing model removes unnecessary storage, software, and management fees while helping brands scale through creative strategy, email optimization, and a stronger post-purchase experience. Learn more or book a call: shipvelocity.com Explore Cleverific’s editing tools for Shopify brands: cleverific.com