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Why do some retailers purchase the stock from Distributor and others from a Wholesaler? What is the relevance of Wholesaler is distribution channel? What are the roles and responsibilities undertaken by a distributor? Why should a retailer buy the products from a distributor instead of a wholesaler? In todays video we will discuss the answers to all these questions. Key Learnings from this video- 1. Difference between Direct Coverage and Indirect Coverage 2. Relevance of Wholesaler 3. Roles & responsibilities of a Distributor 4. Wholesaler margin 5. Advantages of purchasing stock from a distributor instead of a wholesaler ▬Contents of this video▬ 00:00 Introduction 00:55 Direct Coverage vs Indirect Coverage 03:52 Distributor Roles & Responsibilities 08:24 Wholesaler 10:31 Retailer 11:49 Distributor vs Wholesaler 15:15 Next video Watch the Video - ASM Roles and Responsibilities | Roles of Sales Director , ZSM, Sales Officer, Salesman - • ASM Roles and Responsibilities | Roles of ... Watch the Video - FMCG Products Categories | Top FMCG Companies | FMCG Products | Introduction to FMCG Industry - • FMCG Products Categories | Top FMCG Compan... Watch the Video - FMCG Distribution Channel | Urban & Rural Distribution Channels | Retailer, Distributor, CFA Margins - • FMCG Distribution Channel | Urban & Rural ... Important Disclaimer: We are a free YouTube channel, aimed at adding practical value to the MBA students in India with the pure intent to keep students & professionals updated with real life sales & marketing. We mean no harm to any brand. If any brand feels that we have used their name in wrong manner, kindly write us on [email protected].