Ep. 18 Felicia Alexander — Integrating Digital Content is the Key to Staying Relevant скачать в хорошем качестве

Ep. 18 Felicia Alexander — Integrating Digital Content is the Key to Staying Relevant

Integrating digital content adds value to individual members and franchisees. On today’s episode, Paul sits down with Title Boxing Club’s Chief Revenue Officer and Co-founder and President of BoxUnion, Felicia Alexander. Felicia spent 20 years in the corporate world but always knew her career would center around the fitness industry. Started in 2008, Title Boxing Club has become a powerhouse in the fitness industry by integrating in-gym classes and digital subscription fitness opportunities. Through Title University, Master instructors and coaches offer franchisees and individuals a carefully crafted curriculum that focuses on boxing as the core component. BoxUnion is a unique blend of boxing, HIIT, strength, energy, and community that makes every class a one-of-a-kind experience. Tune in to discover how to elevate your fitness business, release the raw energy of digital content in just the right doses, and how to stay relevant in the ever-changing fitness landscape. Additional Resources: Wexer Virtual Fitness: https://wexer.com/ Title Boxing Club: https://titleboxingclub.com/ BoxUnion: https://www.boxunion.com/ @feeslalaland on Instagram: https://www.instagram.com/feeslalalan... @titleboxingclub on Instagram: https://www.instagram.com/titleboxing... @boxunionstudio on Instagram: https://www.instagram.com/boxunionstu... Tweetables: “I felt like an inner badass had been released the moment I put on gloves.” — Felicia Alexander "If you build it they are not just going to come. You may have good SEO but it’s about figuring out how to be involved and hyper-local in your community." — Felicia Alexander “They can leave class feeling sweaty, feeling empowered, feeling de-stressed, and ready to take on whatever punches life throws their way.” — Felicia Alexander “We see our digital content being additive to our member base and a way to increase the lifetime value of a member.” — Felicia Alexander Guest Info Felicia Alexander LinkedIn:   / feliciainla   Title Boxing Club Website: https://titleboxingclub.com/