Richard Blundell - How To Master Your GTM Strategy In 2026 скачать в хорошем качестве

Richard Blundell - How To Master Your GTM Strategy In 2026

Richard Blundell is an author, GTM mentor and founder of Vencha. After our founder Emmett read Richard's book 'The Go To Market Handbook For B2B SaaS Leaders', we invited Richard onto the podcast to talk all things GTM, strategy and how to make your business stand out among all the noise in 2026. Expect to learn: How to find the right tactics for the right time in a businesses journey Why selling to everyone in 2026 is foolish and how to zero in on your ICP The 'virtual theatre' analogy and how to fill yours with economic buyers Why sales is so often the scapegoat for problems upstream in a business and how to spot them The state of AI in 2026 and how it's affecting the SaaS industry and how to use it to maximise your opportunity And much more. 00:00 Introduction and Book Impact 01:32 The Importance of Timing in Business 02:35 Understanding Founders and Their Challenges 05:45 Identifying the Perfect Customer 09:51 Standing Out in a Saturated Market 11:12 Creating a Visual Pain Statement 16:09 The Role of Feedback in Product Development 17:42 Building a Strong Foundation Before Sales 19:51 The Value Proposition and Sales Team Dynamics 26:03 Understanding Economic Buyers' Needs 27:36 The Role of Leadership in Change 29:27 Defining the Perfect Customer Profile 32:11 Targeting the Right Economic Buyers 33:44 The Importance of Effective Messaging 36:05 Navigating the Challenges of Selling AI 37:54 The Evolution of Sales Strategies 41:50 Reintroducing Humanity in Sales 47:09 Building Trust and Empathy in Sales Conversations Follow Richard on Linkedin here -   / richardblundell   Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com