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Tencent’s High Guard ("Concord 2.0") Flops: What Went Wrong With the Hero Shooter Push The script argues that Halloween-like “trick or treat” investment behavior is playing out in the gaming industry, focusing on Tencent’s reported funding of the hero shooter High Guard, which the narrator calls “Concord 2.0” and describes as a major failure. It claims Tencent pursued the Western market by appealing to “Western sensibilities,” and suggests the game’s Game Awards visibility was enabled by Tencent’s funding. The narrator says High Guard briefly peaked at 97,000 players after launch but fell to under 1,000 in a 24-hour peak, blaming the drop on the game not being compelling rather than on “slander,” and criticizes developers for blaming gamers instead of improving quality. The script compares High Guard’s development culture to Concord’s, alleging a corporate structure heavy on managers and “studio culture” roles focused on inclusivity, diversity, and representation rather than core game-making, and notes staff connections to other cited failed AAA titles. It also discusses Square Enix’s Killer Inn as another underperforming example (around 800 players), attributing failures to modern Western character and writing trends and an emphasis on politics/DEI over fun. The narrator concludes that Chinese, Japanese, Korean, and Sony-backed entities are pulling away from funding Western studios after perceived failures, and argues that “Sweet Baby Inc”-style philosophy permeates the industry even when not directly involved. 00:00 Halloween ‘Trick or Treat’ Investing in Games: Tencent’s Big Bet 01:18 High Guard vs. Concord: Why This Hero Shooter Feels Like a Repeat Flop 02:19 Game Awards Hype & the Player Drop-Off: Marketing Can’t Save a Bad Game 03:47 Blaming Gamers & the ‘Toxic’ Narrative: The Modern Dev Playbook 04:44 Inside the Studio: Middle Managers, DEI Roles, and a Broken Dev Structure 06:57 Another Case Study: Square Enix’s Killer Inn and the ‘Modern Script’ Backlash 07:48 Why High Guard Feels Bland: Inoffensive Design vs. Fun Gameplay 08:49 The Industry Shift: Eastern Publishers Pulling Back from Western Studios 09:45 Sweet Baby Inc. Influence (Direct or Not) and the Broader Culture War Claim 10:34 Wrap-Up: ‘Tricked’ Investors, Studios Walking Away, Final Thoughts