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In this episode of The Hydrogen Leader Podcast, we speak with Ad van Wijk, a Dutch physicist, entrepreneur, former TU Delft professor, and one of the pioneers shaping Dutch hydrogen strategy and the future of hydrogen in Europe. Ad shares his journey from early wind energy research to founding Ecofys, and how his work helped shape the Hydrogen Masterplan for the Netherlands after gas production in Groningen declined. His vision has played a key role in the development of hydrogen in the Netherlands and the broader transformation of Europe’s energy system. We discuss how his influential 2017 Green Hydrogen Economy report helped inspire Europe’s hydrogen valley concept and the EU’s 2×40 GW electrolyzer strategy, a cornerstone of the growing hydrogen infrastructure in Europe. Ad explains why developing Dutch hydrogen hubs, expanding pipelines, and enabling hydrogen imports are critical for scaling hydrogen in Europe and securing the continent’s energy future. The conversation also explores the challenges slowing progress in hydrogen in the Netherlands and Europe, including ambitious policy targets, slow market demand, and complex regulatory frameworks. Ad argues that Europe needs a more pragmatic and phased approach to realize the Hydrogen Masterplan and unlock the full potential of Dutch hydrogen development, particularly in regions like Groningen, which could become a major hydrogen hub. We also discuss hydrogen market creation, industrial decarbonization pathways such as green steel, and the geopolitical importance of hydrogen pipelines connecting Europe’s energy system. On a personal note, Ad reflects on his proudest achievements—from family and entrepreneurship to academia and helping shape the Hydrogen Masterplan for the Netherlands. He closes with advice for the next generation of energy leaders: be realistic, be brave, and help build a clean energy future where hydrogen in Europe, Dutch hydrogen innovation, and renewable electricity work together. Download Ad van Wijk's Papers: The Green Hydrogen Economy in the Northern Netherlands: https://profadvanwijk.com/archive/wp-... Green Energy for All: https://profadvanwijk.com/product/gre... The Bridge Between Africa and Europe: https://www.researchgate.net/publicat... Chapters: 00:00 Welcome Ad van Wijk 03:57 CEO of the Year 05:00 Back to Academia 07:54 Hydrogen Vehicles as Emergency Power 15:26 Northern Netherlands Pivot 22:20 The White Paper That Sparked a Movement 24:22 Global & EU Impact 28:02 Hydrogen Bridge Africa–Europe 33:29 Where Did Europe’s Momentum Go? 39:52 Policy bottlenecks 40:33 Beyond electrolysis: biogas, syngas & methane 46:51 Four building blocks of a hydrogen economy 51:50 Transport & storage 56:49 Netherlands progress & geopolitics 59:10 Creating hydrogen markets 01:04:34 Wrap-up Topics discussed in this Episode: Hydrogen Masterplan Netherlands,Dutch Hydrogen Strategy,Hydrogen in Europe energy transition,Hydrogen in the Netherlands energy system,Groningen hydrogen hub,Hydrogen economy in Europe,Green hydrogen economy Europe,European hydrogen strategy,Hydrogen infrastructure Europe,Hydrogen market creation Europe,Hydrogen valleys Europe,Hydrogen imports Europe,Industrial decarbonization hydrogen Europe,Netherlands hydrogen roadmap,Hydrogen economy Netherlands Groningen