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Confidence isn't just mindset crap. It affects your pricing, your messaging, your sales conversations and your boundaries. And ultimately - whether your retreat fills or flops. In this episode, Shannon is joined by leadership expert, sales strategist, and bestselling author Nathan Jamail (she is biased, but he is pretty damn amazing) to unpack the real reason many retreat leaders struggle to sell out their events: lack of business confidence. They discuss: • Imposter syndrome in the retreat industry • Underpricing rooted in insecurity • Overexplaining instead of leading • What confident messaging actually sounds like • How to build real, earned business confidence They also share that this episode was recorded in their new studio space in Austin - and you can now watch the full conversation on YouTube. If you've ever doubted yourself while launching a retreat, this episode will challenge and strengthen you. What You'll Learn • Why confidence directly impacts conversions • The hidden cost of underpricing • How retreat leaders accidentally repel buyers • The difference between loud marketing and confident leadership • The discipline required to build real business confidence Key Takeaways • Imposter syndrome doesn't disappear - it's managed through action. • Underpricing signals insecurity to your audience. • Overexplaining weakens authority. • Confident leaders make clear decisions and stand by them. • Confidence is built through preparation, skill, and repetition - not affirmations alone. Watch on YouTube This episode was recorded in our new studio space in Austin - go watch the full conversation on YouTube. Learn more about Nathan Jamail: https://nathanjamail.com/ Join Nathan and Shannon at the Forum: https://luxuryinbusinessretreats.myka... Subscribe here: The Retreat Leaders Podcast Resources and Links: • Learn to Host Retreats (https://theretreatleadersplaybook.com/) • Join our private Facebook Group ( / leadretreats ) • Top 5 Marketing Tools Free Guide (https://mailchi.mp/7d78cb77571c/hosti...) • Get your legal docs for retreats (https://lddy.no/1la03) • Join Shannon in Denver at the Retreat Industry Forum (https://luxuryinbusinessretreats.myka...) • Join our LinkedIn Group ( / 14584477 ) • Apply to be a guest on our show (https://docs.google.com/forms/d/e/1FA...) Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast (https://podcasts.apple.com/us/podcast...) | Google Podcast (https://podcasts.google.com/?feed=aHR...) | Spotify (https://open.spotify.com/show/5p3Rpdu...) ------ TIMESTAMPS Podcast Introduction and Studio Setup (00:00:02) Shannon introduces the podcast, new studio setup, and her guest, Nathan, her husband. The Importance of Confidence for Retreat Leaders (00:02:09) Shannon highlights Nathan's confidence and introduces confidence as a key topic for retreat leaders. Confidence vs. Arrogance and Childhood Story (00:03:22) Nathan shares a story about their daughter and explains the difference between confidence and arrogance. Imposter Syndrome and Taking Action Afraid (00:05:33) Discussion about imposter syndrome, acting confident, and the importance of taking action despite fear. How Confidence Impacts Marketing and Messaging (00:06:31) Shannon explains how confidence (or lack thereof) affects marketing, pricing, and messaging for retreat leaders. Belief in Yourself and Authenticity (00:07:01) Nathan and Shannon discuss the need to believe in yourself first and the role of authenticity in confidence. Stage Fright and "Doing It Anyway" (00:09:18) Nathan admits to still feeling nervous before speaking, and Shannon encourages action despite nerves. Personal Example: London Workshop Doubts (00:10:14) Shannon shares her experience with self-doubt before hosting an internati...