How Pharma Pricing Is Decided | The Real Logic Behind Drug Prices скачать в хорошем качестве

How Pharma Pricing Is Decided | The Real Logic Behind Drug Prices

Why does one drug cost ₹100 while another costs ₹1,00,000 — even when both are medicines? This video explains how pharmaceutical pricing is actually decided, beyond headlines, politics, and public outrage. Drug prices are not random. They are the result of strategy, economics, risk calculation, and portfolio survival. Most people think drug prices are based on manufacturing cost. That belief is completely wrong. In this video, you’ll learn: Why manufacturing cost has almost nothing to do with drug pricing The real factors behind high drug prices How risk, failure rates, and timelines shape pricing decisions Why value-based pricing dominates modern pharma How insurers, governments, and regulators influence prices Why the same drug costs more in the US than anywhere else How pricing decisions protect innovation — and sometimes restrict access This is not a political debate. This is a decision-level breakdown of pharma economics. 👥 This video is for: • Pharma & biotech professionals • Project & Portfolio Management leaders • MBA, finance & strategy audiences • Healthcare policy enthusiasts • Anyone who wants to understand the business logic of medicine 🌐 Explore more deep-dive frameworks and insights: 👉 https://www.prathambawali.com 📩 Consulting / Speaking / Collaborations: [email protected] If you want outrage, this channel isn’t for you. If you want clarity — welcome. #PharmaPricing #DrugPricing #PharmaceuticalIndustry #HealthcareEconomics #PharmaBusiness #Biotech #DrugDevelopment #ValueBasedPricing #HealthcarePolicy #DecisionMaking #PrathamBawali