Direct Mail for Nonprofits: The Ultimate Fundraising Guide скачать в хорошем качестве

Direct Mail for Nonprofits: The Ultimate Fundraising Guide

When used well, direct mail can be the most effective fundraising channel for any nonprofit. Response rates are the best, visibility is high, and there’s just something about receiving mail that people still like. But what exactly can nonprofits use direct mail for, and what should you know before diving in? Know more: https://blog.givingmail.com Here’s what we’ll cover in this handy guide to direct mail for nonprofits: 00:00 Direct Mail for Nonprofits: The Ultimate Fundraising Guide 01:04 Direct mail in 2020 06:40 Options for Direct Mail 08:03 Pricing 09:19 Direct mail best practices What is direct mail solicitation? A direct mail solicitation is simply a piece of mail used to ask the recipient to complete an action. In the case of nonprofits, this is usually asking for a monetary donation, but it could be used to ask for volunteer time, spread news, or request in-kind donations. Direct mail continues to be the single greatest source of donations for nonprofits in the U.S., year after year. This might come as a surprise to some, as people have been calling for the end of direct mail since online advertising started nearly 30 years ago. Some for-profit companies even went so far as to cancel their direct mail in the early 2000s (think catalogs and postcards) and found declining responses across all channels. Most companies and marketing agencies have come to the consensus that multi-channel marketing strategies generally perform the best—and that includes direct mail for nonprofits and other fundraising organizations. Is direct mail still effective for nonprofits? The simple answer is yes. Direct mail is still an effective channel for nonprofits. Just like any other channel, there is a science to maximizing results from direct mail. However, when done well, direct mail can be the most powerful channel any organization has for bringing donations to any nonprofit. Direct Mail Statistics In case you’re still doubting the power of direct mail for nonprofits, we have some statistics here to back up our claims. The scale of charitable giving in the US has been roughly 2% of GDP (Gross Domestic Product) since tracking began decades ago. This gives us a good estimate for growth and expectations to come, with consistent growth paralleling the US economy. Even in economic downturns and recessions, giving remains relatively stable. And throughout this time, individual donations continue to account for roughly 70% of total giving – or approximately $309.66 billion in 2019. The majority of individual donations in the US come from direct mail. Of individual donations to nonprofits, the vast majority is still driven by direct mail. Even as online donations continue to grow, the percentage of total fundraising in the US from online giving is holding steady at only 8.7%. With the realization that multi-channel approaches generally yield the best results, there is no reason to expect these ratios to drastically change. Direct mail also holds a number of other advantages when compared to other channels. Donors are more likely to read a piece of direct mail from an organization, believe it’s better at telling a touching story, and think that it’s better at conveying facts. Know more: https://blog.givingmail.com/2020/09/2... #Directmailfundraising #Fundraisingdirectmail #Nonprofitdirectmail #Directmailfornonprofits #nonprofitdirectmailexamples #directmailfornonprofits #directmailideasfornonprofits #directmailcampaignsfornonprofits #directmailfundraisingfornonprofits #directmailservicesfornonprofits #directmailmarketingfornonprofits #directmailnonprofitbestpractices