Value Proposition Canvas 2026: Stand Out & Win Customers Without Competing on Price скачать в хорошем качестве

Value Proposition Canvas 2026: Stand Out & Win Customers Without Competing on Price

In this session, discover the Erasmus+ mentoring program for early-stage entrepreneurs and learn how to create a winning value proposition using the Value Proposition Canvas and Strategy Canvas models. Understand why marketing often comes before the product and how to stand out from competitors. 🔑 Key Takeaways: Erasmus+ mentoring criteria, structure (min. 8 hours/week contact), mutual benefit, remote/online flexibility Product vs Marketing: when to start with an idea/mockup vs finished product, risk comparison Value = what the customer is willing to pay for (needs, not features) Value Proposition Canvas: customer jobs → pains → gains → pain relievers → gain creators Strategy Canvas: visual value curve to compare against competitors (5–8 key criteria) Real Lithuanian example: rural business growth from wild garlic butter to full educational programs ⏱️ Timestamps: 00:00 — Introduction & Erasmus+ mentoring program overview 03:41 — How the mentoring relationship works (8+ hours/week, remote possible) 11:21 — Language switch to English + participant profile 15:09 — Product vs Marketing dilemma: which comes first? 18:01 — Risks, time to first sales, Lithuanian market specifics 22:41 — What is real value? (customer needs over product features) 25:53 — Value Proposition Canvas explained + example (hanging a picture on the wall) 31:30 — Start from customer jobs and match left-right sides 35:13 — Real case: successful rural business in Lithuania 38:06 — How to stand out: Strategy Canvas / Value Curve model 42:25 — How to draw and analyze competitors (5–8 criteria) 46:24 — Example: clothing store value curve comparison 50:59 — Conclusions & next steps / contact 📌 Who is this for? Early-stage entrepreneurs, startup founders, and Erasmus+ participants who want to structure their business idea, deeply understand customer needs, and differentiate in the market. No prior knowledge required. Resources & Next Steps: Erasmus+ mentoring opportunities summary: https://tr.ee/EYE-en Value Proposition Canvas template: https://tr.ee/vpc Strategy Canvas tool & examples: https://tr.ee/strategycanvas 💬 Comment your biggest challenge when validating a business idea or building a value proposition? ─────────────────── About Efektas Group: Efektas Group empowers entrepreneurs, professionals, and leaders with practical education on personal excellence, high performance, and applied psychology techniques. Find us:   / efektas.group     / efektas-group     / efektas.group   #ErasmusPlus #Entrepreneurship #ValuePropositionCanvas #StrategyCanvas #StartupMentoring #EUProject #NonFormalEducation