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How Pinterest Ads Work - Learn the Basics of Pinterest Advertising

This video covers information you need to get started with Pinterest ads. Brooke, one of our social media experts at WebFX, shares the different Pinterest ads you can use, how to create targeted ads, and what you can do to increase ad conversions. 📌 What is Pinterest? 📌 Pinterest is a social media platform that allows users to create virtual pin boards where they share visual content. You can find everything from the latest fashions to the newest inventions on Pinterest. Both businesses and consumers can share content on Pinterest, and the platform offers many opportunities for interactions. Using Pinterest advertising means you pay to promote Pins for your business. Through its advertising options, you can harness a portion of the platform's 430 million monthly active users to hit your business goals. (Source: Pinterest Investor Relations) Pinterest offers a variety of ad formats, which you'll learn about in this video: 🔴 Standard Pins 🔴 Video Pins 🔴 Carousel ads 🔴 Shopping Pins 🔴 Collections ads Just using Pinterest ads does not guarantee you'll grow your business. You have to target the right audience and optimize your ads to see a positive return on your investment. This video contains 3 tips for increasing the conversions from your Pinterest ads. A conversion is defined as someone taking a desired action from your ad. This may be making a purchase or contacting you. Want to start using Pinterest for business? You can learn more using the links we've included below. ⌛ Video timestamps: 00:00:00 // Benefits of Pinterest advertising 00:00:51 // 5 Pinterest ad types you should know 00:02:14 // Ad targeting options 00:03:08 // How to set up your ads 00:03:50 // 3 tips for driving conversions 00:05:10 // Conclusion 🎥 Check out these videos to keep learning! 6 social media tools ▶    • 6 Free Social Media Marketing Tools t...   Social media management for beginners ▶    • Social Media Management for Beginners...   How to measure your social media ROI ▶    • How You Can Measure the ROI of Social...   📘 We also have written content on our website! Pinterest Stories 101 ▶ https://www.webfx.com/blog/social-med... Cost of Pinterest advertising ▶ https://www.webfx.com/social-media/pr... How to sell on Pinterest ▶ https://www.webfx.com/blog/social-med... ▶ Subscribe to our YouTube channel for new videos every week! https://www.youtube.com/c/webfx?sub_c... ▶ Want digital marketing insights sent to your inbox? Sign up for Revenue Weekly! https://www.webfx.com/email-signup/ ▶ Ready to start driving results with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/free-quote/