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In this video, I share the technique I've used for decades, to make sure my clients are ready to book me before they even meet me! This is the same strategy that helped me build a thriving wedding cake business without chasing clients, doing endless tastings, or undercharging just to get booked. I’ll show you the 3 pillars of my signature approach: ✔️ Referrals that do the selling for you ✔️ Reviews that build instant trust ✔️ Positioning yourself as the only choice in your area Whether you’re just starting or ready to go full-time, this is how you shift from hustling for orders to booking dream clients who are already sold. 💫 Want to go further? Join the waitlist for Wedding Cake Business Academy here: https://jennifer-williamson.mykajabi.... I built this program because it's what I wish I had when I first started. I want to help you build your business a heck of a lot quicker than it took me! The course launches in August of 2025, join the list to be first alerted! Have you joined our Facebook group yet? Make sure you answer the questions, and join my community of like minded wedding cake designers looking to level up their business! / 1cu6ki5uxa Don’t forget to like, comment, and subscribe for weekly tips on growing a confident, profitable wedding cake business!