Here's Why Your Ads Aren't Working (You’re Talking About the Wrong Person) скачать в хорошем качестве

Here's Why Your Ads Aren't Working (You’re Talking About the Wrong Person)

Most business owners make one fatal mistake in their marketing — they talk about themselves instead of their customers. In this episode of Todd Liles and the Wizard of Ads, Todd and Roy H. Williams break down why the most powerful ads are written in second person (“you” and “your”), not “we” or “our.” You’ll learn how empathy, perspective, and storytelling turn ordinary advertising into unforgettable messaging. Here’s what's inside: -Why great ads focus on you, not we -The power of empathy in making customers feel smart and understood -How to use the “omniscient narrator” to make your listener the hero -Real-world examples from Rolex, Aaron Gaynor, and Amazon’s Alexa campaign -Why fiction and entertainment are stronger than facts in marketing -The one question every business owner should ask their marketer 🔥 “If your ad makes the listener feel smart, understood, and powerful — it will win. If it makes the company look smart, it’ll fail.” – Roy H. Williams Hit the subscribe button for new episodes that challenge the way you think about advertising—and help you speak straight to the heart. If something we covered sparked an idea, stirred a memory, or just made you see things differently, drop a comment below. Because great advertising doesn’t just sell—it sticks. Let’s keep creating messages worth remembering. FIND THIS EPISODE ON: Spotify: https://open.spotify.com/show/1j8pYaJ... Apple Podcasts: https://podcasts.apple.com/us/podcast... Or catch all episodes at: [https://www.toddliles.com](https://www.toddliles.com/) #MarketingPodcast #CopywritingTips #WizardOfAds #ToddLiles #BrandBuilding #CustomerExperience #AdvertisingStrategy #BusinessGrowth #Entrepreneurship