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60% of executives over 50 experience age discrimination in hiring. The people with the most experience get filtered out by a system that claims to want exactly that. You're not crazy for thinking the game is rigged. It is. But there's a bypass — and in this episode, I break down exactly what it is and give you something you can do THIS WEEK to start using it. HR filters you out. Founders don't. That's the whole game. TIMESTAMPS: 00:00 - Cold Open: The 60% reality 01:21 - Intro: Who I am and why this show exists 01:49 - Check-in: Cold plunges and controlled discomfort 04:18 - The Data: LinkedIn/AARP research on age discrimination 05:26 - Why the System Is Rigged (follow the money) 07:34 - The Bypass: Fractional executive work explained 09:06 - The David Story: What founders actually need 13:00 - Why I Built This (category creator origin) 15:50 - Your First Move This Week 16:29 - The CREW Community 17:10 - The Outro KEY TAKEAWAYS: → HR filters you out. Founders don't. → Qualify hard. Close soft. → One income source is one point of failure. Fractional is actually safer. → Your experience isn't a liability. It's the product. YOUR ACTION THIS WEEK: 1. Stop applying 2. Name 3 companies with problems you know how to solve 3. Reach out to the founder — talk about the problem, not the job RESOURCES: 🚀 Join The Crew (15 founding spots): https://theretern.com/crew 📧 Newsletter: https://theretern.com/newsletter 🌐 Full show notes: https://theretern.com/podcast/001 CONNECT: LinkedIn: / kirkcoburn Twitter/X: @kirkcoburn #agediscrimination #fractionalexecutive #careerover50 #executivejobs #corporatelayoff #fractionalCMO #careerchange