AI-Native vs. AI-Powered: Why the Distinction Defines the Future of SaaS | Doug Marinaro, Riptide скачать в хорошем качестве

AI-Native vs. AI-Powered: Why the Distinction Defines the Future of SaaS | Doug Marinaro, Riptide

Your SaaS will either be built around AI at the core, or it will get outpaced by one that is. In this episode of Across The Funnel, Doug Marinaro, Co-founder and CEO at Riptide, shares how to tell the difference between AI-native and AI-powered products and why it changes how software is built, sold, and renewed. You will learn how to think in terms of outcomes, not features, and why trust and speed decide whether an AI workflow ever reaches production. We also cover what advocacy looks like in real customer conversations, how to measure it, and how teams reduce handoffs while keeping service quality high. If you are a founder, operator, or CS leader, this episode gives you a clearer way to evaluate tooling, design post-sales workflows, and choose where to focus first. Follow Hyperengage across our social channels and stay up to date with new episodes, insights, and product updates: Linkedin:   / the-hyperengage-product   Tiktok:   / hyperengageio   X: https://x.com/Hyperengageio Hyperengage site: https://hyperengage.io/ Join the Hyperengage newsletter: https://hyperengage.io/subscribe Hyperengage Podcast on Substack: https://hyperengage.substack.com Chapters: 00:00 Intro 08:21 Three AI superpowers: knowledge, agency, advocacy via live dialogue 17:00 “Don’t escalate, advocate” is the operating principle 26:05 Advocacy index: reach ~95% conversations without human-to-customer handoff 31:26 Digital twin + time awareness enables real-time decisions, not stale answers 52:22 Focus wins: apply 4 repeatable use-case patterns, expand without getting diffuse Subscribe to Hyperengage on YouTube to catch more founder-level conversations on GTM and post-sales growth.