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What does it take to stay truly independent in an industry being reshaped by consolidation, rising costs, and decision fatigue? In this special episode recorded live at The IDOC Connection 2026 in Orlando, Ankit Patel sits down with Dave Brown, CEO of IDOC, and Ashley Hinde, Chief Solutions Officer, to discuss how IDOC is evolving to serve independent optometrists with new tools, products, and partnerships — without compromising the values that make independent practice special. Dave and Ashley share how IDOC's new investor backing is unlocking a global supply chain, why affordability is the biggest challenge facing practices today, and the two major product launches announced at the conference: Clara (a simplified, 25%-savings lens line through Freedom Rivers Optical) and EasyVision (a proprietary IDOC contact lens brand manufactured to CooperVision My Day and Clarity specs). Takeaways: • The most successful practices simplify the patient experience — affordable options, streamlined technology, and a focus on the doctor-patient relationship. • Great practice owners know their strengths and outsource the rest. • IDOC differentiates by not being owned by a large insurance or lab company — it exists solely for the independent owner. • Clara offers ~25% savings with a simple pick-a-lens, pick-a-base, pick-an-AR model. • EasyVision is IDOC's first proprietary contact lens brand — same specs as CooperVision My Day and Clarity. • Community and peer-to-peer learning remain central to IDOC's value — independent together. Quote of the Show: "Don't grow it alone. Growing is hard and IDOC is here to help. Come look at IDOC. See the choices that you have." — Dave Brown Links: Dave Brown's LinkedIn: / dave-brown-129b0a22 IDOC Website: https://idoc.net Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/... Optometry Redefined Book: https://www.amazon.com/Optometry-Rede... Ways to Tune In: Spotify: https://open.spotify.com/show/5w1H9BB... Apple Podcasts: https://podcasts.apple.com/us/podcast... Amazon Music: https://music.amazon.com/podcasts/689... This show is sponsored by My Business Care Team. We help increase revenue, reduce costs, and reduce staffing headaches. Let's build your empire together! #optometry #podcast #independentoptometry #IDOC #practicemanagement