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Download The Objection Handling Guidebook for Customer Success: https://www.thecustomersuccesspro.com... ⇩ open me! ⇩ In this episode of The Customer Success Pro Podcast, Anika Zubair takes a deep dive into one of the most misunderstood tools in Customer Success: the Quarterly Business Review (QBR). Too often, QBRs turn into reporting sessions that fail to create impact or executive alignment. She shares her 5-step framework to elevate your QBRs from tactical updates to strategic, revenue-focused discussions that executives actually care about. You’ll learn how to connect product outcomes to business value, align with executive priorities, and close each review with a clear call to action that opens commercial doors. The episode wraps up with a practical challenge for listeners to apply the framework and transform their next QBR into a partnership-driven session that drives growth. Chapters 00:00 Welcome to The Customer Success Pro Podcast 03:14 Why Most Business Reviews Fall Flat 07:57 The Missed Opportunity in Every Business Review 10:15 Mistake #1 – Treating QBRs Like Usage Reports 12:36 Speaking the Executive Language: Revenue, Risk, and Efficiency 14:52 Mistake #2 – Talking At the Customer Instead of With Them 17:13 Mistake #3 – Ending Without a Clear Next Step 19:28 Turning Objections into Opportunities 21:41 The 5-Step Framework for Value-Led Business Reviews 35:42 Listener Challenge: Reframe Your Next QBR 37:41 Final Thoughts Connect with Anika Zubair: Website: https://thecustomersuccesspro.com/ LinkedIn: / anikazubair CSM RevUP Academy: https://thecustomersuccesspro.com/revup Book Anika as a speaker at your next team event: https://www.thecustomersuccesspro.com... Want to be my next podcast guest apply here: https://www.thecustomersuccesspro.com... Download my freebies: https://thecustomersuccesspro.com/res... Follow The Customer Success Pro Podcast YouTube: / @thecustomersuccesspro Apple Podcasts: https://podcasts.apple.com/gb/podcast... Spotify: https://open.spotify.com/show/2IVZCeB... 🎥 MORE VIDEOS LIKE THIS: • Rethinking Health Scores in Customer Succe... • Dealing with Customers That Ghost You 👻 • Implementing a Customer Success Strategy f... ☕️ Like this video? Please help me make more videos like this. Buy me a coffee to support my channel - https://www.buymeacoffee.com/thecusto... Business Inquiries - [email protected] 🎵Music in all my videos is from YouTube Studio royalty-free library or Music by AudioCoffee: https://www.audiocoffee.net/ Podcast Editor: https://podcastmagician.com/ #customersuccesspro #podcast #customersuccessmanager