How to Improve B2B SaaS Messaging for Higher Conversions скачать в хорошем качестве

How to Improve B2B SaaS Messaging for Higher Conversions

[EP 181] When marketing teams are driving traffic to their B2B SaaS website but have problems with converting visitors into demo signups, free trial users, or paying customers, chances are that it’s because of confusing, unclear, or weak messaging. How can they craft high-converting B2B SaaS messaging that will resonate with the target audience? That’s why we’re talking to Chris Silvestri (Founder & Conversion Copywriter, Conversion Alchemy) @silvestrichris, who shared some proven strategies on how B2B SaaS marketers can achieve strong message-market fit. During our conversation, Chris explained why effective conversion copywriting is more than just clever words - it’s about capturing insights from customer research, team alignment, and understanding buyer psychology. He also provided some actionable tips on how to improve B2B SaaS messaging conversions, common copy mistakes to avoid, how to leverage AI as a tool, and the value of surveys and jobs-to-be-done interviews. Topics discussed in this episode: [1:43] Why high-converting copy goes far beyond words [3:27] Common pitfalls to avoid in B2B SaaS copywriting: Lack of a clear and compelling value proposition Focusing too much on product features Creating messaging that is too generic or unclear [10:51] Untapped messaging opportunities in B2B SaaS marketing: Strengthen your point of view in your copy Match the above the fold copy with the visitors’ motivation Create a system that consistently collects, organizes and makes use of your research data [14:25] The framework that B2B SaaS marketers can use to conduct competitor research: Motivation Value Anxiety Call to action [22:48] How to align cross-functional teams through effective message research Start with the language research Analyze the user experience on website Understand the decision making process Companies & links mentioned: Chris Silvestri on LinkedIn   / christophersilvestri   Conversion Alchemy https://conversionalchemy.net/ Matt Lerner   / matthewlerner   The “Growth Lever” Book https://www.amazon.com/Growth-Levers-... Hotjar https://www.hotjar.com/ Joanna Wiebe   / jwiebe   Copy Hackers https://copyhackers.com/ Ethan Mollick https://mgmt.wharton.upenn.edu/profil...