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Explore how conversational commerce is transforming CX and why messaging is key to customer engagement. In this insightful discussion hosted by Aberdeen Strategy & Research, experts from Infobip and Aberdeen explore how conversational commerce is reshaping the way brands interact with consumers across digital channels. Join Mike Lock (Aberdeen), Kresho Jamak (VP of Product, Infobip), and Omer Minkara (VP & Principal Analyst, Aberdeen) as they dive into the evolving landscape of customer engagement, messaging platforms, and the future of digital commerce. Learn why messaging apps like WhatsApp, iMessage, and Facebook Messenger are becoming the go-to channels for customer interactions—and how brands can leverage them to drive cost efficiency, personalization, and stronger CX. Key topics include: Trends driving adoption of conversational messaging The post-pandemic impact on e-commerce and customer service The role of automation and AI in CX strategy Real-life success stories and ROI from global brands The importance of integration, tone of voice, and personalization Whether you're in marketing, CX, or tech strategy, this video will provide practical insights to help your brand meet today’s customer expectations and prepare for what’s next. Want to dive deeper into the topic? Download the free Infobrief by IDC and Infobip on conversational commerce: https://www.infobip.com/downloads/rev... Subscribe to Infobip for more videos like this one: / @infobipglobal #ConversationalCommerce #CustomerExperience #DigitalEngagement #CustomerSupport #OmnichannelCommunication #CXTrends #ConversationalMessaging