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Schedule a 90-minute 1:1 coaching session ($210): https://tally.so/r/xXVx65 Free resources: https://smalltruths.beehiiv.com/ Connect with me: / ruhi-kandhari-bb8a2a9 About the video: I have spent 30 years writing stories—20 of them as a journalist. But the rules have changed. Today, if you have a message, you are a media company. Many leaders and innovators resist this. We think 'marketing' is dirty or that our work should speak for itself. But I’ve learned that until we respect the mechanics of attention, our important messages will stay unheard. In this video, I’m sharing the two hardest lessons I’ve had to learn: how to look at the 'humble pie' of data without losing your soul, and how to borrow the tools of business to amplify your truth. It’s time to stop letting the Hunters own the narrative. 00:00 – Why your "important" message is being ignored 04:40 – Lesson 1: Eating the "Humble Pie" (Why you need to look at your stats) 08:00 – Lesson 2: What "Serious People" can learn from entertainment 10:00 – The Trust Triangle: How to bridge Purpose and Views The newsletter referenced in the video: https://the-ken.com/inciting-incident/ #socialchange #storytellingtips #TheTrustSprint #attentioneconomy #ethicalleadership #medialiteracy Shot by @mishkagargg