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Schedule a 90-minute 1:1 coaching session ($210): https://tally.so/r/xXVx65 Free resources: https://smalltruths.beehiiv.com/ Connect with me: / ruhi-kandhari-bb8a2a9 01:05 Lesson 1: Old Story, New Telling (Focus on unique style when the topic is common) 02:20 Lesson 2: New Story, Old Telling (Focus on predictable structure when the topic is new) 04:15 Lesson 3: The 24-Hour Rule (Stop overthinking and hit publish) About This Video: Most creators try to be original in everything they do—and that’s why they struggle. In this video, I break down a core journalism principle: The "Style vs. Substance" trade-off. Whether you are writing a newsletter, a script, or a manifesto, you only have two choices if you want to stand out: Tell an Old Story in a new way (Style). Tell a New Story in a predictable way (Substance). I’ll explain why trying to do both confuses your audience and share the simple "Hit Publish" habit that always works.:) In this video: The 3 things I learned from 20 years in newsrooms. The "William Blundell" framework for writing. Why "predictable" is sometimes better than "special." Stop overthinking. Start publishing. #writingtips #JournalismSecrets #contentstrategy #TheTrustSprint #storytelling #WilliamBlundell Shot by @mishkagargg