What’s New & Next in TV, Audio, and How Brands Connect: Scoop from Stingray, Gold Bond, & DAX at CES скачать в хорошем качестве

What’s New & Next in TV, Audio, and How Brands Connect: Scoop from Stingray, Gold Bond, & DAX at CES

If you work in #media, marketing, or advertising, you know the tension well. Screens dominate. Measurement has lagged. There are more channels, more formats, more dashboards—yet it’s harder than ever to answer basic questions like Where does attention really happen? and What actually moves people? Brands are under pressure to prove performance and show up authentically—often at the same time. Audio is fragmented. Consumers flit from platform to platform. And #brands are wrestling with a familiar challenge: How do you truly connect with people when attention is limited and expectations keep rising? Captured at ‪@CES‬ this episode of Insider Interviews with host E.B. Moss of‪@mossappeal‬ shifts the conversation away from hype and toward reality. While the newest tools are part of the discussion, these three conversations focus on how media works when it follows consumers—from the couch to the car, in stores, in culture, and across audio—and how measurement is finally catching up to meaning. You’ll hear candid perspectives on what’s working now...and what’s coming next, from three industry leaders: Jim Riley, President of Stingray U.S., explains how audio, ambient TV, ‪@StingrayKaraoke‬ and in-car experiences are converging—and why connecting these environments creates value for brands, platforms, and consumers alike. From FAST channels to automotive dashboards, Jim shares how following people across screens (and beyond them) is reshaping media strategy. (And don’t miss an archival image of Jim making music himself, “back in the day”!) Kimberly Hairston-Hicks, CMO of #GoldBond, brings a brand leader’s perspective rooted in authenticity and cultural relevance. She talks candidly about letting go of control, redefining success beyond impressions, and building partnerships based on shared values—proving that human connection and business results don’t have to be at odds. (You’ll also learn why she wears a “cape,” and why women helping women still matters.) Jennifer Louie Oon, SVP of Sales at DAX U.S., closes the loop with a look at audio advertising today—and why its moment is now. She explains how brands can reach markets and audiences other platforms or apps often miss, how DAX solves for fragmentation, and how new measurement tools are finally demonstrating audio’s impact in real time—including the power of screen-free moments. (And yes, even at CES, old-school Legos made an impression.) Together, these conversations offer practical thought starters on audio advertising, brand authenticity, media measurement, and human-centered marketing—without the jargon or the hype. 👉 Watch the full episode, and subscribe to Insider Interviews for more real-world conversations with the people shaping media, marketing, and advertising. Episode Highlights: 00:00 – Three Scoops from CES Why this episode connects audio, TV, brand marketing—and real human behavior. 03:29 – Karaoke Goes from Fun to Platform Strategy How Stingray turns singing into a scalable media experience. 05:40 – From Couch to Car to Checkout Following consumers across TV, automotive, and retail—and why that matters now. 08:02 – When Advertising Doesn’t Belong Everywhere Why some premium experiences should stay ad-free. 12:44 – “Let It Go” as a Marketing Mindset Gold Bond’s CMO on why perfection can block progress. 18:19 – Authenticity Beats Star Power Why shared values—not celebrity size—drive real impact. (But why #chelseahandler was the perfect fit!) 21:01 – Rethinking KPIs Beyond Impressions How cultural moments outlast media metrics. 26:07 – Beauty, Confidence, and Leadership Why marketing -- and a "cape" -- can genuinely change how people feel. 35:07 – #Audio Measurement Finally Catches Up How DAX is proving audio’s impact. 37:18 – Why Audio’s Moment Is Now Screen-free attention, smarter targeting, and what’s next.