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Why Design Excellence is Your Competitive Advantage Most businesses are asking the wrong question about design. Instead of "How does this make us money?" they should be asking "How much are we losing without it?" In Part 1, I showed you what Cowrywise is doing differently with their visual strategy. In this video, I'm breaking down the business case that every CEO, founder, and business owner needs to understand. What you'll learn: PERCEPTION = POSITIONING - How visual excellence lets you charge premium prices (and why Cowrywise doesn't compete on price) DESIGN = DIFFERENTIATION - Why being visually distinctive is your only competitive advantage in a crowded market CONSISTENCY = TRUST - How every brand touchpoint either deposits or withdraws trust equity CULTURE = TALENT - Why the best people want to work for brands with strong visual identity ________________________________________________________________________ Don’t forget to like, comment, and subscribe for more insights on personal and professional growth! Follow on / subscribe to all these channels Learn a lot more here / @kachi_eze Become Brandwise here / @brandwisewithdrpoe Join the Brandwise Academy https://brandwise.selar.co/17362p Email: eze.eze.tv@gmail.com