The "What's Up Doc" Tape Part Six (TSW Commercials After Dark, 12 September 1989) скачать в хорошем качестве

The "What's Up Doc" Tape Part Six (TSW Commercials After Dark, 12 September 1989)

The final commercial break, coming literally minutes before the end of the tape. We begin with some hard-boiled dialogue from Garrison's Gorillas. Then! Patricia Routledge in an RAC advert staged as a traditional English farce, which is required by law to include a vicar. Another old-fashioned but far more memorable logo at the end, and a strangely unenthusiastic voiceover. Then! Sony some local Sony advertising Sony! THEY ARE SERIOUS ABOUT SONY PRODUCTS. Sony gawp at the 30-year-old-Sony electronics! Try to Sony stop yourself yelling "WalkMEN!" and "STOP SAYING SONY!" Sony! Sony the Sony Sony Centre is still there to this Sony day - although it's not in the Armada anymore, it's moved a few yards down the Sony road. Sony! Then! A classic Carlsberg advert that was several years old by the time this was taped. Not much to say about this, to be honest. Thank god... Then! Not much to say about this, either; it's as straightforward as adverts get, cartoonish tooth-brushing notwithstanding. I think this is just before they hit on the idea of Plax somehow magically giving your toothbrush a beefy arm. Then! I've uploaded this before, but here it is in a form you can see and hear. It's the Mirov-2! An abbreviated version of the advert, but still memorable. This is the one they replayed six months later with an extra brag about how the Berlin Wall coming down proved that they're great. Or something. Note the stately line drawing of a logo. The cathedral would become more and more stylised until by now it doesn't look like anything anymore. Which is just as well because there's no Norwich Union anymore either. Member of Lautro. And that's it! Back to Garrison's Gorillas for some banter and then the tape ends. And that's my tapeful of ephemera. I'm glad to finally have this stuff extracted and saved for posterity on a computer box. It's worn surprisingly well, but two decades of fast-forwarding to the adverts hasn't done it any favours, and magnetic tape is practically designed not to last for long. Much like adverts and continuity - the ephemeral-by-design decorations of our lives. So what can we learn about the world of 1989? Well, there was less of everything. Fewer constant reminders about the channel you're watching and what's coming up, what to think about it all. Programme captions were much simpler, especially for films: just a random frame from the movie and the title in Helvetica fading in and out every twenty minutes. The adverts were a bit more varied, if this is at all representative: the only advert that's repeated in five successive commercial breaks is the Heineken one, and even that was a different one both times. Oh, and that I'm a sad bastard. SONY