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When most of us think about poor people, we either conjure up images of a homeless man we passed on the streets, a movie or favorite novel such as Oliver Twist, or folklore about starving people in a faraway land. Of course, there are seeds of truth in fictional accounts and casual meetings, but they often rise to a level of understanding that fails to resonate with many of the poor. Even basic ideas about poverty lack clarity; for example, what is the line between poor and not poor both within and among countries? Is it only about income or do other resources matter or act as substitutes for money? Is poverty in the U.S. the same or different than poverty in Sub-Saharan Africa? Answers to some of these questions are provided in this Ted Talk. Ronald Paul Hill, Ph.D. in business administration from the University of Maryland is the Richard J. and Barbara Naclerio Endowed Chairholder, Villanova School of Business. He has authored nearly 200 journal articles, book chapters, and conference papers on topics that include impoverished consumer behavior, marketing ethics, corporate social responsibility, and public policy. Outlets for this research are Journal of Marketing Research, Journal of Consumer Research, Business and Society, International Journal of Research in Marketing, Human Rights Quarterly, Journal of the Academy of Marketing Science, Harvard Business Review, and Journal of Public Policy and Marketing. His term as Editor of the Journal of Public Policy and Marketing extended from July 2006 until June 2012. His recent awards include: 2012 Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence, 2012 Villanova University Outstanding Faculty Research Award, 2010 Pollay Prize for Excellence in the Study of Ma This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx