Don't Rush the Recipe: Projo*’s Journey to National Distribution скачать в хорошем качестве

Don't Rush the Recipe: Projo*’s Journey to National Distribution

🔔 Subscribe to this channel for exclusive content and updates: ‪@thesinuatemedia‬ The standard startup advice is "move fast and break things." Charbel Mawad did the opposite—and it landed him in Target. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Charbel Mawad, co-founder of Projo*, about his painstaking, multi-year journey to engineer the perfect high-protein coffee. While competitors rushed to market with "coffee-flavored shakes," Charbel spent years in his garage solving a physics problem that manufacturers said was impossible. Watch to learn: 🧪 Why experts said his 20g protein coffee was "physically impossible" 🏚️ How he engineered the formula in his garage like "Breaking Bad" 🐢 Why slowing down R&D allowed him to bypass competitors 🛒 Why Farmers Markets are better than retail for product validation ☕ The "Trojan Horse" strategy for disrupting the coffee aisle 📉 Why patience and repeat purchases beat fast revenue growth Whether you’re a founder feeling pressured to launch or a product developer stuck in the weeds, Charbel offers a powerful lesson: sometimes the fastest way to national distribution is to take your time. Learn more about Projo*: 🌐 https://idrinkprojo.com/ 🚀 Learn More About Our Sponsors: Intercontinental Beverage Capital: https://inbevcapital.com/ Sinuate Media: https://sinuatemedia.com/ #recipetorevenue #proteincoffee #beveragestartup #foodscience #projo #target #functionalbeverages #entrepreneurship #manufacturing #cpgindustry #startupstory #bootstrapping #slowgrowth #productdevelopment