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Sales is about inspiring change, and storytelling is your sharpest tool. In this solo episode, James Bissell breaks down exactly how to use his custom-built Storytelling GPT to create customer stories that build trust, reduce risk, and close more deals. From how to introduce a story mid-call to the proven structure that makes your success stories resonate - this is practical, real-world sales enablement, powered by AI. If you’re in a sales role and struggle to articulate customer value, this tool and episode are a must-watch. FREE SALES RESOURCES → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? → Deals are stalling and slipping? → Struggling to hit your revenue goals? I’ve created a load of free resources to help you solve the problems above. 1) Free Prospecting Course Included is the cold call script my last team used to go from 6-60 meetings per month, cold email templates, video and voice note scripts and more. Get free access here: https://www.therevenueenabler.com/fre... 2) Downloads Instantly download sales resources, including the MEDDPICC deal score sheet, Ghosting Playbook, Demo Checklist, Rapid Research AI, and more. Access them Here: https://www.therevenueenabler.com/dow... 3) The Sales University Get a 7 day free trial to 400+ sales training lessons (courses listed below), 1:1 and group coaching, AI agents and more. Get started for free here: https://www.therevenueenabler.com/sal... Courses: → Prospecting → Discovery → Demo → Multi-threading → Business Case → MEDDPICC → Closing & Negotiation → Competition Trap Setting → Pitch Decks → Ghosting → Workshops → Outcome Drivers Chapters 00:00 – Intro 01:00 – Why sales reps must tell better stories 02:30 – The problem with most sales storytelling 03:00 – How stories inspire change and build confidence 04:00 – Introducing the Story Builder GPT 05:00 – How the tool works and where to find it 06:00 – Using case studies to generate compelling narratives 07:00 – Story structure walkthrough (with live example) 08:30 – How to personalise and tweak the output 09:30 – Power of custom GPTs in sales 10:30 – Inside James GPT and the Sales University 11:00 – Final thoughts and how to try the Story Builder