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In this episode of the Success Clues Podcast, I break down the six decisions I made inside my agency that helped me generate £1,000,000 in 2025. This isn’t about working longer hours or chasing shiny objects. It’s about the strategic choices that changed how the business operated — what I cut, what I doubled down on, and where leverage actually came from. If you run an agency or service business and want to scale without burning out, this episode will give you a clear lens to audit your own decisions. 00:00 Intro 00:00:27 Sponsor: Scripe 00:01:38 2024: Looked good, felt bad 00:03:12 The real issue: churn 00:04:36 #1 Hire a BDM 00:09:44 #2 Incentivise retention 00:12:21 #3 Track attribution 00:14:33 #4 High-intent Google Ads 00:16:36 #5 Bigger clients 00:18:59 #6 Expand offer stack 00:22:35 What I’d fix sooner: contracts 00:23:58 Quickfire Q&A 00:24:01 Paying global talent UK rates 00:25:40 Contracts vs reputation 00:26:49 100k→1M vs 0→100k 00:28:40 Outro Subscribe to Success Clues Newsletter: https://success-clues.beehiiv.com/ ---------------------- Follow Sam: LinkedIn → / sam-g-winsbury Instagram → / samgwinsbury TikTok → / samgwinsbury ---------------------- 🎧 Listen on: Spotify → https://open.spotify.com/show/6EQG6CV... ------------- Thank you to our sponsor, Scripe, for making this episode possible. Scripe is my all in one AI content team for LinkedIn, Get $25 off your first month with code KUROGO25: https://scripe.io?via=sam37