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🎙️ 𝐓𝐡𝐞 𝐏𝐫𝐨𝐟𝐢𝐭 𝐌𝐢𝐧𝐝𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐰𝐢𝐭𝐡 𝐃𝐫. 𝐒𝐭𝐞𝐯𝐞𝐧 𝐊𝐢𝐫𝐜𝐡 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟏𝟑𝟎 How do you increase profit margins without chasing more revenue? In Episode 130, Dr. Steven Kirch talks with Fractional COO Lauren Zaslansky-Connor (Zaz Business Solutions) about small business profitability where profit disappears, and how to fix it using practical business operations and P&L analysis. You’ll learn how owners can improve profitability by identifying profit drains, simplifying the product mix / service offers (SKU rationalization), and reducing wasted spend caused by siloed teams and disconnected marketing agencies. If you’re trying to improve profit margins, reduce operating costs, or make clearer decisions using real numbers (not vanity metrics), this episode gives you a simple framework you can apply this week. 💡 𝐘𝐨𝐮’𝐥𝐥 𝐥𝐞𝐚𝐫𝐧: • How to find hidden profit in a small business (profit drains owners miss) • The #1 margin killer: too many products/services/offers (SKU overload) • How SKU rationalization / offer simplification can increase profitability • A simple P&L review method (month-to-month pattern spotting) • Why “SEO doesn’t work” is often a management + measurement issue • How to read metrics in plain English: traffic → clicks → buyers (no jargon) • The best weekly habit: a short cross-functional metrics meeting 00:00 – Intro: Hidden Profit in Business 00:22 – Lauren’s Background (COO + Operator Experience) 02:20 – Story Before Metrics 07:20 – P&L Analysis: Month-to-Month Review 09:56 – Why Multiple Teams Must Review Metrics Together 12:21 – Mistake #1: Too Many Products/Offers (SKU Overload) 14:20 – Mistake #2: Siloed Agencies & Unmanaged Execution 17:49 – Explaining Numbers Without Jargon 21:54 – Where Hidden Profit Comes From 26:25 – One Action This Week: Metrics Review Meeting 28:03 – Time-over-Time Comparisons 30:17 – Hidden Profit Power Hour Offer 32:23 – Connect with Lauren 🎁 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐎𝐟𝐟𝐞𝐫 𝐅𝐫𝐨𝐦 𝐋𝐚𝐮𝐫𝐞𝐧 𝐙𝐚𝐬𝐥𝐚𝐧𝐬𝐤𝐲 𝐂𝐨𝐧𝐧𝐞𝐫 Lauren is offering listeners a Hidden Profit Power Hour (2-step working session) to identify one real profit leak and work through it together. 👉 𝐕𝐢𝐬𝐢𝐭: https://www.zazbusinesssolutions.com/... 🔗 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐋𝐚𝐮𝐫𝐞𝐧 𝐙𝐚𝐬𝐥𝐚𝐧𝐬𝐤𝐲 𝐂𝐨𝐧𝐧𝐞𝐫 • Website: https://www.zazbusinesssolutions.com/ • LinkedIn: / laurenzaslanskyconner • Company LinkedIn: / zazbiz *********************************************************************** 🎙️ 𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐓𝐡𝐞 𝐏𝐫𝐨𝐟𝐢𝐭 𝐌𝐢𝐧𝐝𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐰𝐢𝐭𝐡 𝐃𝐫. 𝐒𝐭𝐞𝐯𝐞𝐧 𝐊𝐢𝐫𝐜𝐡 Dr. Kirch is the creator of the Profit Minds™ Growth System, helping entrepreneurs accelerate profits through smarter systems, better productivity, and AI-driven business insights. 🔗 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐃𝐫. 𝐒𝐭𝐞𝐯𝐞𝐧 𝐊𝐢𝐫𝐜𝐡 • Website: https://profitminds.net/ • LinkedIn: / stevekirch 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐡𝐨𝐰 𝐀𝐈 𝐜𝐚𝐧 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 𝐁𝐨𝐨𝐤 𝐚 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧: https://calendly.com/profit-minds/let... 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐓𝐡𝐞 𝐏𝐫𝐨𝐟𝐢𝐭 𝐌𝐢𝐧𝐝𝐬 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 @profitminds 𝐅𝐨𝐥𝐥𝐨𝐰 𝐮𝐬 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 / profit-minds #SmallBusiness #ProfitMargins #BusinessOperations #Profitability #HiddenProfit #BusinessGrowth #Entrepreneurship #EcommerceBusiness #ProfitMindsPodcast