Nicolas Schueller (Adomik) - Media Tech Talk скачать в хорошем качестве

Nicolas Schueller (Adomik) - Media Tech Talk

Media Tech Talk #011 - Nicolas Schueller (Adomik) Nicolas Schueller, CEO & Co-Founder of Adomik, joins Daevid Richards and Paul Luckett to unpack revenue fragmentation, reporting complexity, and the evolving economics of digital publishing. From 300+ monetisation connectors to 400,000+ mapped campaign labels, this episode dives deep into how publishers can build a true single source of revenue truth — and why that matters more than ever in an AI-driven environment. In this episode: (00:00) – The chaos of programmatic revenue (02:30) – Nicolas’ journey from Orange to Adomik (10:20) – Revenue fragmentation post-header bidding (15:30) – 300 connectors and the API reality (19:30) – Mapping 400,000+ advertiser labels (24:50) – Real-time anomaly detection & pacing alerts (27:50) – Sales enablement through market benchmarking (44:15) – AI’s impact on publisher traffic & CPMs (52:00) – Publisher advocacy and SSP mediation (55:00) – Leadership lessons & adapting in fast-moving markets 💬 Guest: Nicolas – CEO & Co-Founder, Adomik https://www.adomik.com/ 🎧 Hosts: Daevid Richards –   / daevidrichards   Paul Luckett – Luckett Media Consulting |   / paul-luckett   Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising. #MediaTechTalk #Adomik #AdTech #Programmatic #PublisherRevenue #AI #DigitalMedia #RevenueOps