Loving Foods - What fermented food taught us about health & business скачать в хорошем качестве

Loving Foods - What fermented food taught us about health & business

In this conversation with Loving Foods we talk about the role fermented foods play in health, what rebranding can do for your business & what it’s been like building the UK’s largest organic fermented foods brand in the UK, all starting in a back garden…& all without investors. www.lovingfoods.co.uk @lovingfoodsuk 00:00:00 Intro 00:00:16 What were you eating before fermented food? 00:00:41 How did you get into eating well? 00:04:23 The beginning of fermented foods in the UK 00:04:40 The benefits of fermented foods 00:07:54 The body is a complex system 00:08:23 The importance of finding balance for good health 00:09:39 Getting kids to eat well 00:11:34 Benefits of fermented foods for kids 00:12:26 Your body will tell you what you need to eat 00:13:46 Is sugar good or bad? 00:17:13 Loving Foods was created for healthy eating 00:19:10 Why it's important to use organic ingredients 00:20:55 The origins of Loving Foods as a healthy food brand 00:23:00 Making Loving Foods products as healthy as possible 00:23:51 What plastic does to fermented foods 00:26:03 How Loving Foods business started 00:29:51 Early days selling on market stalls 00:31:34 Have the recipes changed since the beginning? 00:32:08 How do you decide on new products? 00:34:01 How did you sell to people who didn't know what fermented foods were? 00:36:35 Is there a limit to how big you can grow while keeping quality the same? 00:38:31 How do brands scale while staying true to their values? 00:41:07 How do you know how active the cultures are in your products? 00:42:41 Building a business without funding 00:44:26 How long have you been selling internationally? 00:46:21 Distributors or in house sales team? 00:48:36 Dealing with competitors 00:50:35 Are your customers focused on health of product? 00:51:57 Is following a trend good for business? 00:53:23 Can the fermented products category still grow? 00:55:08 What do you think of food in supermarkets? 00:57:12 Where are you looking for growth now? 00:58:10 Do you see yourself working with the national supermarkets? 01:00:15 Loving Foods' brand values 01:03:11 How rebranding increased sales 01:05:02 Benefits of producing in the UK 01:06:44 Favourite fermented food?