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The consulting landscape is changing fast. AI, economic uncertainty, political shifts, and changing buyer behaviour are forcing consultants to rethink how they attract new clients. For many firms, the old playbook — referrals, networking, and generic content — is no longer enough. In this video, I break down the best marketing strategy for consultants in 2026 — not based on hype or tactics, but on how premium clients actually buy consulting services today. You’ll learn: Why relying on referrals is becoming increasingly risky for consulting firms How the consulting buying journey has changed — and what that means for your marketing The critical difference between thought leadership and true authority positioning Why most consultants unintentionally destroy trust with their marketing How to build a strategic marketing system that creates consistent demand (not one-off leads) Where AI fits into modern consulting marketing — and how to use it without losing differentiation If you want a predictable flow of quality consulting opportunities, your marketing must mirror how your ideal clients research, evaluate, and choose consultants today. This video will help you step back, see the bigger picture, and adapt your marketing strategy so your firm can flourish — not flounder — in the year ahead. 👉 Want to go deeper? I’ve created in-depth training on the Strategic Authority Marketing System — a proven framework for positioning your consulting firm as the authority and attracting premium clients consistently. Click the link for access. https://members.businessflightpath.co... Learn how to attract premium clients on command https://members.businessflightpath.co... After starting, growing and selling 3 consultancy firms in the past 25 years, I now work with owners of small to medium consultancy firms who want to eliminate feast-famine sales cycles, learn how to get consulting leads and clients consistently, and scaling a consulting business successfully, without having to sacrifice their lives to do it. Achieving consultancy firm success can be like other successful businesses that work for the owners instead of the owners being the ones that make them work. Take advantage of my free content on Youtube by subscribing to this channel and/or get the free guides I have linked to here. You can also subscribe to my weekly newsletter on LinkedIn on my profile here: / gregroworth