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Dr. Robert Prentice reviews recent evidence suggesting human morality is largely tied to psychology, self-image and the wiring of the human brain. Most people innately believe they are more skilled, ethical and generous than their colleagues—a tendency Prentice said can cause some people to venture into murky moral territory. In a business context, ethical dilemmas may emerge when a person's self-image is inflated to a point that he or she feels entitled to cut corners. "Under certain circumstances, we give ourselves license to play a little faster and looser than we normally would. And we don't realize how much the last decision we made can affect the next decisions we make." Professor Robert Prentice is the founding chair of the Business, Government and Society Department at the McCombs School of Business at The University of Texas at Austin.