Maia Josebachvili on Stripe’s Agentic Commerce Playbook & Stripe’s Four AI Focus Areas скачать в хорошем качестве

Maia Josebachvili on Stripe’s Agentic Commerce Playbook & Stripe’s Four AI Focus Areas

Consumer behavior is already shifting, people are asking LLMs what to buy, building shopping lists in chat, and moving through commerce in new ways. In this episode of Retailgenic, Scot sits down with Maia to unpack what “agentic commerce” actually means, why Stripe is moving fast, and what merchants can do now to get ready for checkout inside AI experiences. They discuss: Why agentic commerce is a spectrum: fully autonomous agents vs. AI-assisted buying inside chat interfaces Stripe’s four AI focus areas (and why agentic commerce is only one bucket) The big initiatives driving Stripe’s agentic push What Copilot Checkout looks like in practice: Stripe-powered checkout embedded natively in chat How Stripe is approaching merchant control and merchant-of-record requirements How product discoverability works today (feeds + syndicator integrations) vs. the longer-term self-serve vision What merchants are asking for most: fraud, trust, identity, and governance in an agent-led world The “why now” moment: traffic shifts, zero-click pressure, and board-level attention accelerating experiments Agentic commerce is no longer theoretical, it’s becoming a real channel. The winners will be the merchants who make their catalogs discoverable, keep control of checkout, and build trust and fraud defenses for an AI-led future. Notable Timestamps 02:06 – Scot introduces Maia, AI CRO at Stripe 04:07 – Maia’s background: e-commerce founder → LivingSocial → Stripe 06:54 – Stripe’s 4 AI buckets (infrastructure, AI across payments, dev tools, agentic commerce) 09:22 – The “agentic commerce is a mirage” debate + definition confusion 10:43 – Maia’s spectrum definition: autonomous vs. chat-native buying 14:40 – Copilot Checkout: what it is, how Stripe fits, and where to sign up (waitlist) 18:15 – Agentic Commerce Suite: discoverability, checkout/fraud, choosing agents in dashboard 20:04 – How products become discoverable: direct feed vs. syndicators + onboarding reality today 21:15 – Shared Payment Tokens (SPTs): secure handoff + merchant-of-record control 24:05 – Merchant sentiment shift: from skepticism → exec sponsors + resources dedicated 29:37 – Fraud + trust layer: Radar expansion, Link wallet, and SPT fraud signals 31:58 – 2030 sizing: Stripe won’t pick a %, but “this is happening” 33:07 – Where to follow Maia/Stripe + NRF context 👉 Connect with Maia:   / maiaj   👉 Connect with Scot:   / thescotwingo   👉 Learn more about Stripe: https://stripe.com/payments/ai 🧠 Want to stay ahead in AI commerce? Subscribe and follow along: 📰 Subscribe to the free Substack: retailgentic.ai 📺 Watch episodes on YouTube & Subscribe for updates 🎧 Listen wherever you get your podcasts: Spotify, Apple, etc: https://retailgentic.transistor.fm #AgenticCommerce #AICommerce #Payments #Checkout #ACP #Stripe #RetailTech #Ecommerce #FraudPrevention