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We asked Rich Sheridan, co-founder, CEO, and Chief Storyteller at Menlo Innovations to join us for our Friday Zoom session. We had an open Q&A that ranged from the work management processes you can see on the walls to how those processes support a purposeful culture founded on the business value of joy. 00:00 Introduction 01:11 Background and philosophy of Menlo Innovations. The business value of joy, and how they work. 05:15 Menlo's core values. 06:12 Creating and curating joy in customers and the organization. 07:32 Maintaining the continuity of the culture over the long term with stories. Storytelling as an act of leadership. 10:26 The work management system - story cards, the work authorization board, and a piece of yarn. 12:45 Specify what you are enabling your user to do. 14:20 The work authorization board and work management process. 18:57 How does this culture create competitive advantage for Menlo? 25:04 What skills are required for working in pairs (pair programming)? 27:37 The role of the "High Tech Anthropologists" in Menlo's process. 29:05 Fast iterations for fast feedback - "Make mistakes sooner" in practice. 30:56 A culture of mutually supporting accountability to one-another. 34:18 "I'm accountable for creating a system that gives people the amount of time they need." 36:40 Leadership's role: Deciding what we are not going to get done. 37:53 Fear hides problems. 38:56 How does direct feedback from the customer scale on big projects? 43:21 Getting external feedback to improve ourselves and "Run the experiment." 46:25 Menlo's current challenge. 48:07 Thank you, Rich and end.